Based in Kuwait, working worldwide

Software that pulls
its weight.

I design and build websites, applications and AI agents. The sort that still work properly a few years after launch.

Plenty of agency work looks the part and then underdelivers. Sites that load slowly. Internal tools nobody opens. Integrations that break a fortnight after handover. I would rather build something less showy that holds up.

01 — Capabilities

What I do.

01

Websites

Marketing sites, online shops and content platforms. I write the front-end by hand, set up a CMS your team can run without me, and hold myself to a performance budget.

  • Design & art direction
  • Headless & traditional CMS
  • E-commerce
  • Core Web Vitals
02

Applications

Internal tools, dashboards and customer-facing products. I spend the time on the parts that are easy to get wrong: accounts, permissions, and how the data is structured.

  • Web & mobile
  • Dashboards & portals
  • APIs & integrations
  • Auth & permissions
03

AI agents

Agents connected to the systems you already use, each given a defined job and a result you can measure. I build them to cope with your real data rather than a tidy demo version of it.

  • Workflow automation
  • Support & sales agents
  • Tool & API wiring
  • Evaluation & guardrails

02 — Process

How a project
actually runs.

Most complaints about agencies come down to poor communication. I keep the process visible, so you always know which stage we are at, what I need from you, and what arrives next.

  1. 01

    Discover

    I learn how the business works before designing anything. Your customers, your competitors, and the numbers behind the goal. You get a written strategy at the end of it.

  2. 02

    Design

    Wireframes first, then the full designs, and you see them as I go. There is no month of silence followed by a big reveal.

  3. 03

    Build

    You get a staging link in the first week. I test with your own content on real devices, so what you approve is what goes live.

  4. 04

    Launch & grow

    I launch, then watch how it performs and keep improving it. My care plans cover maintenance and changes once the project itself has finished.

03 — Selected work

Recent builds.

A mix of client projects and self-initiated work. Self-initiated pieces are labelled as such.

Selva Studio

Hair, skin and body salon in Kuwait City. Marketing site built around getting people to book.

KuwaitServicesBooking

RFZ

Company formation in Dubai and the UAE. Long-form service site with the whole payload under 500 KB.

UAEProfessional servicesPerformance

LOOM

Fine jewellery shop. Product photography, collections and a browsing experience built for a catalogue that keeps growing.

E-commerceRetailCatalogue

Arden & Rowe

Scroll-driven menswear concept. The model changes through three tailored looks as you scroll, then the page hands off to a shop grid.

Self-initiatedFashionScroll story

04 — Start

Tell me what
you're building.

Every project starts with a straightforward conversation. Tell me what you are trying to do and I will give you an honest answer about whether I am the right fit for it.

salman@apexwebworksstudio.com